My Story

My perspective and wide ranging career has as much to do with serendipity as my 5th grade teacher – who encouraged me to dream, see beyond the county line (even though it was Kings County – Brooklyn, NY) and try to live those dreams. Alex Epstein - PS 241 Brooklyn, NYI am a graduate of the public schools of New York City, including the High School of Music and Art – attended Bowdoin College, graduated from Bennington College, and was a member of the first graduating class  of the Yale School of Management. After a couple of jobs in public administration in New York City, including the Port Authority of New York and New Jersey – in the World Trade Center – and as the management analyst for first Central Park Administrator – at the Arsenal, in the Zoo, in Central Park – I left public service to become a story teller using the airwaves to reach my audience… I got my start in professional broadcast TV and radio in Fairbanks, Alaska. Alex Epstein - Viewser - Coverage of First Yukon Quest, Fairbanks, AlaskaAfter 5 years of chasing dogs through the Yukon, trucks up the haul road, Army Rangers through the tundra, Alaska State Troopers through the bush and a million and one other once in a lifetime experiences – I returned to the “lower 48″ to do “real” TV in LA. Alex Epstein at Hollywood Sign I was a staff producer/director on Grant Tinker/Gannet’s USA TODAY on TV, and was hired by Harvey Levin of TMZ fame on the nationally syndicated Superior Court. I worked on a variety of other tv shows, movies, and commercials in a variety of roles – from intern to driver to researcher to writer/producer/director. I spent about 6 years working for the Walt Disney Company’s KCAL TV – Disney’s first broadcast property before buying the ABC TV Network.  We did 3 hours of news in prime time.  Alex Epstein - Viewser - At OJ Simpson Trial I was Senior Special Projects Producer, and was privileged to work in the field on many of the defining local stories of the decade – including the OJ Trial, the LA riots, the Northridge Earthquake, fires in Malibu and Orange County – even the election of Nelson Mandela from Johannesburg. We won more local and national Emmys and awards than any other station in the market during those years.

Since moving to Chicago 20 years ago I have been using broadcast, corporate and social media in all its evolving forms – for broadcast outlets, corporate clients, associations and whoever else has a story to tell. A digital media creative and curator.

Most recently, I served as SVP of Production, Programming and Editorial at ReachMD – a medical information and education service that includes XM160 – the only nation-wide broadcast channel for medical professionals. In addition to our 24/7 national radio platform, 0ur distribution includes apps (MedicalRadio) for mobile devices, online access to our 6,000 programs through and opt-in newsletters. At the time, I also served as Director of Digital Media for The Health Care Blog.

Currently I work for the National Safety Council as Senior Director of  Digital Strategy and Content in support of all the activities of this 100 year-old non-profit.  I also oversee a couple of initiatives, including MyCarDoesWhat – the largest US education program on vehicle automation and new high tech safety devices. All the digital content for this campaign was developed by my staff. My first initiative at NSC was DriveitHOME – a nation-wide parent education effort that helps keep new teen drivers safer on the road. The assignment couldn’t have come at a better time, as a parent of recently licensed teen and one who was just getting their permit. The goal my team and I work towards is ending preventable death on the road, at home and on the the job.

Professionally, I create digital media to educate and instruct specific audiences, and engage them in products or ideas. With Viewser, I present my personal commentary, perspective and stories.


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